Increase user engagement and cross promote other games while giving user the ability to check prior winning numbers.
Helping users find the best information with the right context for them to accomplish their goals.
These are critical in communicating internally and externally to ensure high levels of satisfaction across the business and customer base.
Depicting the human interactions across every aspect of the business allows for cross-department learning and clarity for areas of improvement.
The California State Lottery wanted to enhance user engagement by providing an improved experience for active players.
This features required handling distinct datasets with different complexities. The numbers lookup required an intuitive way to surface historical lottery results. Additionally, the project had a tight deadline, requiring rapid iteration and close collaboration between design and development.The Approach
The California State Lottery now has:
These new features not only improved engagement but also strengthened transparency, reinforcing the California State Lottery’s commitment to both education funding and player satisfaction.